About Me

When life gets bland, I’m who they call to add a touch of spice to the canvas. 
Whether that’s hovering over a steaming pot of masala chai or staring at a billboard on the Toronto skyline, I have a knack for turning boring into bold with just the right pinch of Je ne sais quoi!

Born in Pakistan, the heart of the world’s textile industry, I developed an early flair for fabrics,
which I further honed at the best fashion institute in Italy – Polimoda.
My global journey continued to the most colourful corner of the world, Toronto,
where I developed digital expertise in all things design, strategic advertising, branding,
and campaign development. I oversee it all in my mind’s eye,
but what sets me apart is the kick I’ll bring to your copy with my aromatic art direction.

Let’s Work Together